China Online Marketing Blog

News, reviews and comments on Chinese Digital Marketing

24Apr

Social advertising in China for Western brands

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  • China Social Ads, social advertising in China, Tencent GuangDianTong, Weibo FenSiTong
While China’s 700+ million online users use different social media channels to people in other countries, the potential for reaching audiences through social media networks is huge. This is underlined by figures which show the Chinese market to be worth $4,902 million as of 2017 (source: www.statista.com). The effectiveness of social advertising in China campaigns […]
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10Apr

Reach China outbound tourism with WeChat advertising

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  • Wechat, WeChat Advertising
WeChat expands into Europe China’s most popular social media platform, WeChat is set to expand into Europe with the launch of a new service targeting European advertisers who want to advertise their products in front of wealthy Chinese citizens both at home and abroad. If you are an European brand, don’t miss the up-to-date news […]
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27Mar

How to build a localised Chinese website

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  • Baidu SEO, Chinese website design
The most important factor for any Western business looking to promote their company in China is the creation of a localised Chinese website, that will appeal to customers in China. This is achieved through what could be considered Chinese website design by carefully matching literary attributes and stylistic elements to those found on other Chinese […]
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10Mar

Mobile marketing and the consumption of content in China

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  • Mobile Marketing, social media advertising, Tencent GuangDianTong, Weibo FenSiTong
When it comes to mobile marketing, China is drawing together the potential of data, social marketing, and mobile devices, and evolving so that more and more people are realising the potential of the virtual world. In China, this coming together of popular trends is known as “Internet Plus”, a reference to the manner in which […]
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15Feb

5 tips on Chinese social media marketing

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  • China social media, China Social Media Marketing, Wechat, Weibo
When confronted with establishing a social media marketing campaign in China, one might question where to start. Language barriers and cultural differences can seem daunting if you’re a Western brand planning on breaking into this new market. Social media is a growing influence globally and going digital is the key to finding success. Consider these […]
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03Jan

Tips on online marketing for Chinese New Year

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  • Digital Marketing, Wechat, WeChat Marketing
Chinese New Year celebrations start on 27th January 2017 and it’s the biggest gift-giving event of the year. It’s a time for celebrating with family and friends and is marked by several rituals including the giving of red envelopes, known as Hongbao, containing small sums of money. In recent years, digital Hongbao have been at […]
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23Dec

Online Marketing in China: can you penetrate the billion-strong market?

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  • Baidu, Wechat
If your online business doesn’t have its eyes on China, you must have a pretty good reason for overlooking it! The giant Asian country is home to one billion people, and the good news is there are plenty of web-based methods of reaching them. In this blog, we will look at some useful online marketing […]
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15Dec

How you can make WeChat marketing strategy work for you

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  • WeChat marketing strategy
WeChat positions itself as a ‘clean’ and trusted social network with a potential global reach. With 800 million active users, it generated $579 billion in sales in 2015 alone. How you can make WeChat marketing strategy work for you when entering China? Reputation is everything, and brands with an official account are vouched for by […]
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05Dec

WeChat marketing: top tips to connect with China

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  • Wechat, WeChat Marketing
WeChat is an instant messaging app of choice in China, home to over one billion people, with an estimated 800 million on the network. WeChat is a all-in-one app with elements of Twitter, Facebook, Instagram and Snapchat and Moments and Subscriptions. For this reason, the opportunities that WeChat marketing provides are priceless as a means of […]
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03Nov

The Role of Social Media in Commerce in China

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  • China Social Media Marketing, eCommerce in China, Wechat, Weibo, YouKu
The Money is Moving Inland, and Brands are Already Beginning to Chase it. Interview with Fenghua Mo, Director and Founder of Market Me China Ltd, on the Role of Social Media in Commerce in China. by ELLEN TATHAM, German Chamber Ticker The size and force of the Chinese ecommerce market is astounding: A flash sale on […]
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