China Online Marketing Blog

News, reviews and comments on Chinese Digital Marketing

05Aug

How to use Weibo marketing for your China business strategy

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  • Weibo, Weibo marketing
Audiences in the Western countries may not be too familiar with Weibo, but it is a staggering success story in the field of social media and microblogging. Launched in 2009, it is one of the popular social media platforms in China, with 300 million registered users, 129 million user visits every month and a user […]
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11Jul

4 tips on higher education marketing in China

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  • Higher education marketing
China is a huge market for higher education institutions, with approaching half a million students a year from China taking overseas courses. There are a multitude of ways in which marketers can connect with prospective students in the country, and in this blog post, we’ll take a look at four of the most effective methods […]
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10Jun

Live streaming marketing: China’s gateway has opened

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  • Live streaming, Live streaming marketing
Live streaming marketing in China has never been more potent – research undertaken by AdMaster found that 37 percent of media agencies and marketing professionals in the country have plans to invest in live streaming platforms. If you are looking for the basis of a content marketing campaign which is able to grab the attention […]
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24Apr

Social advertising in China for Western brands

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  • China Social Ads, social advertising in China, Tencent GuangDianTong, Weibo FenSiTong
While China’s 700+ million online users use different social media channels to people in other countries, the potential for reaching audiences through social media networks is huge. This is underlined by figures which show the Chinese market to be worth $4,902 million as of 2017 (source: www.statista.com). The effectiveness of social advertising in China campaigns […]
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10Apr

Reach China outbound tourism with WeChat advertising

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  • Wechat, WeChat Advertising
WeChat expands into Europe China’s most popular social media platform, WeChat is set to expand into Europe with the launch of a new service targeting European advertisers who want to advertise their products in front of wealthy Chinese citizens both at home and abroad. If you are an European brand, don’t miss the up-to-date news […]
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27Mar

How to build a localised Chinese website

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  • Baidu SEO, Chinese website design
The most important factor for any Western business looking to promote their company in China is the creation of a localised Chinese website, that will appeal to customers in China. This is achieved through what could be considered Chinese website design by carefully matching literary attributes and stylistic elements to those found on other Chinese […]
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10Mar

Mobile marketing and the consumption of content in China

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  • Mobile Marketing, social media advertising, Tencent GuangDianTong, Weibo FenSiTong
When it comes to mobile marketing, China is drawing together the potential of data, social marketing, and mobile devices, and evolving so that more and more people are realising the potential of the virtual world. In China, this coming together of popular trends is known as “Internet Plus”, a reference to the manner in which […]
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15Feb

5 tips on Chinese social media marketing

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  • China social media, China Social Media Marketing, Wechat, Weibo
When confronted with establishing a social media marketing campaign in China, one might question where to start. Language barriers and cultural differences can seem daunting if you’re a Western brand planning on breaking into this new market. Social media is a growing influence globally and going digital is the key to finding success. Consider these […]
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03Jan

Tips on online marketing for Chinese New Year

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  • Digital Marketing, Wechat, WeChat Marketing
Chinese New Year celebrations start on 27th January 2017 and it’s the biggest gift-giving event of the year. It’s a time for celebrating with family and friends and is marked by several rituals including the giving of red envelopes, known as Hongbao, containing small sums of money. In recent years, digital Hongbao have been at […]
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