At Market Me China, we understand the importance of Baidu Phoenix Nest PPC account structure. If an account is structured properly the ads will be shown effectively, relevant keywords will be chosen, quality scores will not drop, effective clicks will not be missed.
Baidu PPC Account
Baidu PPC accounts are organised with four levels: account, campaign, ad group and keyword/ad copy, at which we will manage separate functions of your ads.
- Account level
Controls administrative information, ie. account access and billing.
- Campaign level
Manages all ad groups, ie. set target region, daily budgets, start and end dates and times, display mode of ad copy, excluded keywords and IP.
- Ad group level
Manages a group of ads, ie. create relevant groups, set cost-per-click bids etc.
- Keyword /ad copy level
Specifies setting the keywords, ad copy, display URLs and landing page destination URLs.
Baidu search ads, a normal sort of PPC Ads, are text ads or graphical ads displayed on search engine results pages. They can appear on the left hand side, above or below the search results, and body of first search result page which is different from Google search ads, but good for you to promote your products.
Baidu display ads are graphical ads that appear on thousands of Display Network websites using Baidu Wangmeng (AdSense) allowing your ads to be shown on external websites. Display ads can be created in a number of formats and sizes using text ads, images, animations or videos etc.
We will provide keyword research using Baidu PPC keyword tool. We highly recommend you NOT to directly translate the keywords from English, as the keywords found on Baidu are different from Google and other search engines.
We will monitor progress of your Baidu PPC account and make adjustments to keywords, ad copies, bids on a daily basis.
We will analyse the PPC performance data by using Baidu Tongji (Analytics), so that we can see the trends and optimise the conversion rate.
Based on data analytics, we will report monthly on work completed, results achieved against objectives and suggested work planned for the next month according to your available budget. Reports are customised to meet your marketing needs.
We also use other PPC platforms besides Baidu to meet your needs, including Qihoo 360, Sogou in Chinese etc.