YouKu video marketing in China

Appeal to a potential 300,000,000 new customers through video marketing!

Market your business on one of the fastest growing platforms

With over 800 million views a day, Youku is one of the largest platforms of video streaming and sharing. Our service provides you with the tools to reach into this booming market through video advertising.

Benefits of video marketing

  • Reaching to a wider audience through a widely accessible media platform
  • Increase brand awareness and loyalty
  • Greater exposure for your brand via video content
  • Drive traffic to your website and increase sales

YouKu Video Marketing Service

Assisting you to reach a wider audience

Video marketing remains an important factor for any growing business, and at Market Me China, our services make engaging with your audience on video platforms stress-free. We can help you overcome problems such as language barriers and cultural differences, ensuring your business has the best chance of succeeding in this booming market.

When it comes to video marketing, your mind might automatically go to YouTube, but unfortunately this is one of the many western online sites that is blocked in mainland China. In order to reach a Chinese audience with your promotional videos, you must use one of the country’s own video hosting platforms.

 

Understanding YouKu video

YouKu, owned by Alibaba, is one of China’s top video sharing websites. It is similar to what YouTube is for the Western world. YouKu is partnered with over 1,500 licence holders such as television stations and distributors, all of which regularly upload content for their primarily Chinese audience, although people from all around the world can still access YouKu’s services. Due to the success of YouKu, many brands have used this as an opportunity to reach potential and existing customers. YouKu is also one of the most popular mobile apps in China, proving itself to be an asset to any marketing campaign.

 

How we can help

At Market Me China, we understand that marketing campaigns thrive from direct engagement with the target audience, and so we want to ensure language or cultural barriers are not a problem as you grow your business using video marketing on YouKu.

Our YouKu video marketing services:
  1. Help you to establish an account on YouKu,  and apply for a DaYuHao account. The videos and text/images published on DaYuHao will be distributed on YouKu, TuDou, UC, Ali apps, as well as WanDouJia, ShenMa Search, 25 PP in the future, which means you will gain a greater and more accurate exposure.
  2. Design a branded profile in order to appeal to this new audience.
  3. Video translation and subtitling into Chinese to allow your audience easier to understand you.
  4. YouKu video promotion to drive traffic to your website and generate sales.

We can also help you with video marketing on other platforms, such as TuDou, Tencent Video, AiQiYi.

In Chinese culture, it is important to build a good relationship with current and potential customers, or ‘Guanxi’ as they call it. Chinese cultural differences and customs can be one of the hardest challenges to overcome when it comes to expanding your market to this audience, and this is particularly relevant when it comes to producing videos with the intention of building a Chinese clientele.

With Market Me China, you can put these problems behind you as we help you work towards gaining a base of loyal customers as you grow your business in China. For more information, please contact us today.

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