Chinese GEO in the DeepSeek Era: How Western Brands Can Win AI Visibility in China
Chinese search is no longer only about ranking on a results page. In 2026,…
DeepSeek GEO Strategy for Western Brands in China (2026 Guide)
For years, Chinese SEO has focused on search and discovery strategies and the…
How to build trust and authenticity with Chinese customers
As a Western marketing brand, it takes time, know-how, and skill to build trust…
GEO (Generative Engine Optimisation) - AI Optimisation: Why Chinese GEO Matters for Your China Strategy
For years, Chinese SEO has focused on search and discovery strategies and the…
What does AI mean for Western brands and Chinese digital marketing?
TL;DR Smart Western brands are already using AI to connect with their Chinese…
Boomers to Gen Z: Top tips for targeting China's customers by generation
For successful Chinese digital marketing, it’s vital to understand the…
Why Western brands need to think about China's lower-tier cities in 2026
Did you know that one of the biggest trends for Chinese digital marketing in…
Start strong! 7 priorities for Chinese digital marketing in 2026
As we rocket into a fresh year, it’s the perfect time to reassess priorities…
What makes a great Chinese digital marketing strategy?
Key points: Marketing in China is undeniably complex, but the right Chinese…
Baidu search engine market share in China Nov 2025
In Nov 2025, Baidu market share dominates the search engine market in China, in…
How to Build Your Brand In China
Key points: Chinese digital marketing requires a standalone, targeted…
Top Tips For Effective Chinese Social Media Marketing in 2026
Key points: For success in China’s social media landscape, Western brands need…