What Chinese students want to know about Western education brands
Western universities have a huge potential market when it comes to China.…
What kind of Chinese influencer is right for your brand?
In China, social media influencers are a huge business in their own right. Many…
Baidu search engine market share in China Oct 2023
In Oct 2023, Baidu market share dominates the search engine market in China, in…
Why Chinese social media can be tricky for Western marketers (and how to succeed)
When you're responsible for building a business or brand in China, then it's…
5 key Things to Know about B2B Marketing in China
Successful B2B marketing in China requires a solid blend of insight, targeting,…
Baidu search engine market share in China Sep 2023
In Sep 2023, Baidu market share dominates the search engine market in China, in…
Storytelling for your brand in China - how to get it right
Every marketing professional knows that storytelling is a key aspect of…
6 ways to Boost Your Travel Brand's Conversions in China
The travel market in China is vast - with 6 billion domestic trips made within…
Baidu search engine market share in China Aug 2023
In Aug 2023, Baidu market share dominates the search engine market in China, in…
How to use Chinese influencers to market your travel brand
Overseas travel is big business in China! Before the COVID pandemic, Chinese…
Why China's emerging cities matter to your Western brand
When you're a Western brand looking to build your market in China, it's…
Baidu search engine market share in China Jul 2023
In Jul 2023, Baidu market share dominates the search engine market in China, in…