Asendia: Chinese Web Activities Case Study

Asendia, formed in July 2012 as a joint venture between La Poste and Swiss Post, is one of the world’s leading international ecommerce and mail shipping providers, offering a diverse range of cross-border services for business and commerce. HQ is based in Paris & Bern. Asendia has a physical presence in 17 countries, including the key ecommerce markets of the USA, UK, France and Asia.

Asendia was looking to expand its international delivery business in China and approached Market Me China for expert support with its Chinese digital marketing activity 2016.

Acting as a Chinese digital marketing partner for Asendia, and with a close, collaborative working relationship and shared goals, we have been working with this client since mid-2016.

As a virtual extension to the Asendia Asia team and HQ team, Market Me China has been providing a range of Chinese online marketing activities for the brand’s HK/CN website. These include:

• Chinese website translation.
• The set-up and Chinese video subtitling for Asendia’s YouKu channel
• Creation of a localised Chinese landing pages for Baidu PPC advertising campaigns: Ecommerce, Fully Tracked Goods Mailbox Delivery, Destination Switzerland and Fulfilment landing pages.
• Baidu PPC advertising campaigns to generate leads from China.
• Chinese online PR to build brand awareness and reputation.
• Chinese onsite SEO to optimise Asendia HK/CN website.
• WeChat official account setup and content management.

Asendia Ecommerce landing page

Asendia has been increasingly building online presence and generating leads via online marketing activities in China since 2016.

• Asendia HK/CN website was launched in Feb 2017.
• Asendia YouKu channel has reached 2,400+ views in Dec 2017.
• Asendia Chinese landing pages have fast loading speed in China.
• Asendia has been generating leads in China via Baidu PPC advertising.
• Weekly content has been published on Asendia WeChat official account.

“I have been working with Market Me China since mid 2016, when we looked for a partner to help us developed our marketing activities in China. We found Market Me China on Google.

I knew we would need an experienced and trustworthy partner to enter this new market from a marketing perspective.

After more than a year, working side by side, we have been able to achieve very good results with our PPC campaigns. Thanks to Market Me China’s expertise.”

– Laura Roussillon, Marketing and Communications Manager APAC, Asendia Singapore Pte Ltd