Client: Be On, a Division of AOL Platforms
Be On, a division of AOL Platforms within the China market. Be On is a truly global branded entertainment platform that brings together content production, syndication and real-time insights to provide advertisers with an end-to-end platform for long-form branded content across all devices. Be On creates and syndicates content across 16 key verticals to 40,000 publishers in over 90 countries around the world. It has offices in the UK, US, France, Germany, Spain, Italy, The Netherlands, Denmark, Sweden, and Norway.
Challenges
Be On was looking for a trusted and proven Chinese marketing partner to deliver the video campaigns in China.
Solutions: Delivery of Targeted Video Campaigns in China
Acting as the first key partner with Be On for the China market, we worked closely as a marketing partner with the brand to promote video campaigns in China for Visit Britain, Exxon Mobil, IKEA, Shell, KLM, Hyundai, LG and more.
Campaign:
A video campaign called THIS IS GREAT BRITAIN for Visit Britain was launched on 14 March 2014.
KPIs:
- The Visit Britain campaign targeted online Chinese customers in Beijing and Shanghai for a total of 125,000 views.
- All views needed to be delivered within a tight timeframe of just two weeks!
Results
We delivered the target views within the desired timeframe.
Testimonials
“APAC is a key region for our business and China has been an historically difficult market to reach. Market Me China have been able to provide Be On, a division of AOL Platforms, a strong distribution opportunity throughout the Chinese market. We found delivery even and consistent throughout our initial campaigns and are delighted to be able to move forward with a strong provider. With MMC being based in the UK, this makes our business communication extremely efficient when targeting this tough market.”
– Claire Bloxham, International Publisher Director at Be On, a Division of AOL Platforms, UK
“Market Me China is a really attentive and driven business partner that offers best in class service for their clients. We have really appreciated the time and effort they have gone to open up opportunities for AOL’s business in China. I would highly recommend Market Me China, their highly knowledgable and will undoubtedly add a lot of value to any activity you may run in China.”
– Jianfei Bu, Publishing Executive at Be On, a Division of AOL Platforms, UK