Client: Research Square
Research Square is dedicated to helping researchers succeed and improving the way new research and academic papers are shared. All Research Square brands — AJE, Rubriq, and JournalGuide — are connected by a common purpose of developing software and services that maximize the impact of scientific research on society. They are a growing team of scientists, researchers, language experts, software developers, and publishing industry veterans working together to find new ways to help researchers communicate their work so that they can focus on making discoveries.
Challenges
Research Square was looking to increasing their visibility in China.
Solutions: Chinese Website Localisation & Design
We have been providing Chinese website localisation and design services for one of Research Square’s brands – AJE – the largest and most trusted name in scientific proofreading. This work includes content review and localisation within their CMS, new Chinese content and new webpage creation, website structure, design localisation and A/B testing as well as full website analysis.
Results
A localised Chinese landing page for AJE was created, and the sign-up rate increased 15% in A/B testing. Please have a look at the original design below, followed by the localised version.
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Testimonials
“Market Me China is an excellent business partner with a deep understanding of the Chinese market. As we’ve worked to localize our in-language websites, Market Me China has been invaluable in helping Research Square with content, design, translation, and strategy. Market Me China is able to contribute at both the strategic and tactical level, providing us with a holistic understanding of Chinese customer needs while also optimizing individual word and design choices on our website. We have had the pleasure of working with Market Me China for over a year, and during that time they have been flexible and responsive and consistently produced high-quality work that exceeded scope and expectations. I recommend Market Me China to any firm seeking to expand or improve their performance in China.”
– Deric Corlew, Vice President of Product, Research Square, USA