OLEDWorks: Chinese B2B Marketing Activities Case Study

OLEDWorks, the world’s leading OLED lighting manufacturer, is located in Aachen, Germany and New York, USA. Empower your creative illumination to make unique products with the world’s most advanced, best performing and highest quality multi-stack OLED technology for different industries. Their manufacturing facility is certified as ISO 9001, 14001, and 45001, IATF 16949, and IEC 61340-5-1 / DIN EN 61340-5-1 / ANSI/ESD S 20.20 with full traceability via a factory MES system. Their strong technology IP portfolio includes 30 issued U.S. patents and 12 US Patent Applications, with a total of over 300 patents and applications worldwide.

In 2021, OLEDWorks contacted us for advice on how to develop a dedicated digital marketing strategy for the Chinese market where there appears to be a huge potential opportunity for OLED business in the future. They have a sales team located in Shanghai, and they looked to expand their B2B business in China with new digital marketing solutions.

Working with OLEDWorks’ US team and China team, who are the experts in the exciting OLED world, we have been providing them Chinese integrated B2B marketing activities since 2021:

• Chinese website development, including content localisation, website design and build, Baidu on-site SEO, Chinese domain name, and Chinese website hosting in Hong Kong.
• Ongoing Chinese website maintenance, content translation and on-site SEO.
• Ongoing Chinese online PR to build brand awareness and reputation in China.
• WeChat official account setup and ongoing content management.
• WeChat advertising campaigns to build followers and increase page views of the most valuable WeChat posts.
• Baidu PPC advertising campaigns to generate B2B leads from China.

OLEDWorks’ Chinese website

Since 2021, OLEDWorks has achieved the following results:

• A localised Chinese website hosted in Hong Kong, providing fast-loading speeds in Mainland China, with bi-weekly blog posts in Chinese.
• Creating content on OLEDWorks WeChat official account on a weekly basis.
• WeChat followers have increased significantly and page views for the most valuable WeChat posts have increased gradually after running WeChat advertising campaigns.
• B2B leads have been generated via Baidu PPC campaigns.

“Sammi and her team were incredible! They turned projects around quickly and at a fair price. The high quality of their work and deep knowledge of marketing and selling to the Chinese market were the key to our success. I highly recommend working with the Market Me China team.”

– Ashley Romano, Director of Marketing, OLEDWorks