Client: a Top Ranked US University

A top ranked US university with a large amount of Chinese international students.

Challenges

In late 2015, we were approached by a top ranked US university who were concerned at the slow loading performance of their English website in Mainland China. This affected university China-based team members, Chinese agents and most importantly Chinese students. The university was looking to find ways to move towards the development of a specialised Chinese website.

Chinese Digital Marketing Solutions

Acting as the university’s Chinese digital partner, we continue to communicate with their US team and China team across multiple continents and time zones. We have been providing a range of Chinese digital activities since early 2016:

  • Chinese website development, including Chinese translation, Baidu on-site SEO, Chinese domain name, and Chinese website hosting in Hong Kong.
  • Ongoing Chinese website support, including Chinese blog post translation and publication, Chinese website monitor by using Baidu Analytics.
  • YouKu channel setup and video subtitling in Chinese.
  • WeChat post translation and content recommendation.
  • English website development: separate from the initial Chinese website development, the university also requested us to build two English websites for their different schools.

Results

Since our collaboration in 2016, the university now has:

  • A Chinese website with fast loading speeds in China, average 1-2 seconds in China.
  • Regular fresh Chinese content published on the Chinese website.
  • A YouKu channel with Chinese subtitled videos.
  • Diversified content for WeChat.

Testimonials

“Prioritizing a growth strategy for China led us to Market Me China, who has proven to be a trusted partner. Our relationship has grown from one distinct project to many projects based on Market Me China’s digital expertise, excellent customer service and collaborative spirit.

“We’ve relied on their up-to-date knowledge of digital architecture, web development, SEO and translation, often requiring communication with stakeholders across multiple continents and time zones.”

– Chief Marketing Officer, a Top Ranked US University