China’s Tmall marketplace opens its doors to overseas sellers

The top B2C Chinese marketplace, Tmall, has opened up to overseas brands and merchants, which allow them to sell their products directly to Chinese consumers. By October 2013, there are 20-30 overseas brands and merchants operating on Tmall.

GMV of China Online Shopping market hit 437.13 billion Yuan in Q2 2013. Tmall, the top B2C e-commerce marketplace in China, accounted 50.8% in B2C online shopping market by GMV according to Q2 2013 China Online Shopping Report released by iResearch.


Share of China B2C Websites by GMV in Q2 2013


International sellers to access Tmall and Chinese e-shoppers

After allowing some US food merchants to ship directly to Chinese consumers, there is another great news for SMEs who don’t have a physical presence in China but have good quality products attracting the rising Chinese mid-class consumers. Tmall has now opened up to international overseas brands and merchants, allowing them to access the Chinese markets and sell their products directly to the growing Chinese consumer.

The product categories of Tmall International platform are focusing on clothing, shoes, bags, health and childcare for its launch, other categories will be added later.


Rules to open an e-shop on Tmall

There are some rules to the overseas brands and merchants who want to sign up to open an e-shop on Tmall.

1. Have a physical ‘bricks and mortar’ store overseas.

2. Pay a security deposit $25,000.

3. Pay an annual fee between $5,000 – $10,000 depending on the products categories.

4. Pay a technical service fee: 5% – 6% of the sales

5. Offer Chinese language online customer service.

6. Provide product return facilities in Mainland China.


If you have fantastic products and would like to sell them directly to Chinese consumers, why not contact us to have a chat?