According to China E-Commerce Research Center, China online shoppers’ overseas purchase reached RMB74.4 billion (US$12.5 billion) in 2013 from RMB12 billion in 2010, and it’s estimated to reach RMB 140 billion (US$22.68 billion) in 2014. Tmall Global, the leading international online shopping marketplace in China, provides the insights of  behaviour of Chinese online cross-border shoppers who are called Hai Tao in Chinese. 

(Image source: “Pretty Young Chinese Girl Holding Shopping Bags” | www.freedigitalphotos.net)