Where can you find your audience on the Chinese social media websites? Here we present some data that may help to provide you with some ideas, including China social media site names, registered users, user demographics and what users do.

Which China Social Media site is the best for your business?

1. QZone: Blogging Site, “Chinese version of WordPress, Facebook”

Company: Tencent (Chinese Internet giant)
Website: http://qzone.qq.com
Registered users: 552 million by 2011 (Source: Tencent)
User Demographics: Popular with young teens
What users do: Write blogs, share photos, listen to music

2. QQ: Instant Messaging service Company: Tencent

Website: http://im.qq.com
Registered users: 721 million by 2011 (Source: Tencent)
User Demographics: Teens, second-tier cities
What users do: Basic instant messaging; users IM and play games and Tencent relies on QQ to cross-promote services

3. Tencent Weibo: Micro-blogging Site, “Chinese version of Facebook and Twitter”

Company: Tencent
Website: http://t.qq.com
Register users: 540 million by 2012 (Source: 21cn.com)
User Demographics: Second-tier cities
What users do: Read and share celebrity-news snippets

4. WeChat: Mobile voice, video and text app with social features

Company: Tencent
Website: http://www.wechatapp.com
Registered users: 300 million by 2012  (Source: Tencent)
User Demographics: Educated users in first-tier cities
What users do: Chat with friends via mobile location-based group-messaging application

5. Sina Weibo: Micro-blogging Site, ”Chinese version of Facebook and Twitter”

Company: Sina
Website: http://www.weibo.com
Registered users: 500+ million by 2012– Highly active users  (Source: Sina)
User Demographics: Educated user base, first-tier cities
What users do: Publish and share short bursts of celebrity gossip and breaking news

6. Renren: Personal Social Networking Site, ”Chinese version of Facebook”

Company: Oak Pacific Interactive
Website: http://www.renren.com
Registered users: 200 million by 2012 (Source: Renren)
User Demographics: University students, white collars
What users do: Update profiles, share photos and videos

7. Youku & Tudou: Video Sharing Site, “Chinese version of YouTube”

Company: Youku Tudou Inc. (The largest online video company in China)
Website: http://www.youku.com & http://www.tudou.com
Covered audience weekly: 300 million by 2012 (Source: iresearch)
User Demographics: Educated user base, first-tier cities
What users do: Online videos, share videos

Hopefully you can find out which China social media sites are suitable for your business.

(“Social Media Switch” | www.freedigitalphotos.net)