Insightful statistics to help you with a mobile marketing strategy in China

Don’t miss the huge market in smartphone users in China. By June 2013, China has 591 million internet users and 460 million mobile web users, accounting 74.5% of Chinese internet users, according to the China Internet Network Information Center (CNNIC).  Thanks to Go-Globe for creating this new infographic on China’s Smartphone Usage in 2012-2013, which can help you with a mobile marketing strategy in China.

Here are the key facts and figures:

1. Smartphone sales account for 73.2% of all mobile phones sold in China.

2. Samsung is the market leader in China, having the highest market share at 24.5%, followed by Nokia and Apple.

3. 74% of male mobile phone users own a smartphone, while only 54% of female mobile phone users own one.

4. Android, accounting for 71.0%, is the top operating system in China.

5. Top smartphone apps in China by number of installs are QQ, WeChat, Sina Weibo, Taobao, QQ spaces, therefore don’t miss the opportunity to promote your products and services via these social media platforms or e-commerce platform.


Smartphone Usage in China – Statistics and Trends

Infographic by-

(Image source: “Hand Holding Smartphone With World” |