This week Market Me China’s wiry own Sammi will be giving a talk at a local event, Digital Marketing Developments III 2013, on ‘Marketing to Chinese consumers – Opportunities for Western businesses in China’ showcasing the growing and changing consumer market in China and the opportunities that are available to Western businesses. The event is on Wednesday, September 25, 2013 6:00 PM – 7:00 PM BST.

The Chinese internet user base is growing at ever-increasing rates, currently there are over 100 million new users accessing the internet each year and it is predicted that the Middle Class will reach over 600 million users by 2020. This will the fact that China is the second largest and the fastest growing economy in the world, there are clear opportunities for Western business to promote and sell their products and services to the growing Chinese internet users.

This talk will focus on clear growth areas for goods and services including:

– Diary Products
– Real Estate
– Overseas Education
– Luxury Goods
– Healthcare
– Overseas Travel

Internet users in China are accessing the web in greater numbers through mobile devices rather than just through desktop computers, the importance to adapt websites for Chinese users and mobile devices is growing and businesses looking to exploit the new opportunities in China cannot afford to negate the need for mobile adaptable websites.

Learn about the top online activities in China, how Chinese internet users use the internet, how people show online and how you can promote your brand to them.

Learn the key solutions to Chinese marketing including:

– Build a Chinese website
– Targeted online ads
– Gain consumer trust

You can also watch online; access the online broadcast via this link:

http://onair.falmouth.ac.uk/Mediasite/Catalog/catalogs/cdmg

Passcode = sandpit

Click the watch link to view the event

Unless you are at a location with a stable broadband link (10 Mbps or higher), we would highly recommend installing MS Silverlight (smooth streaming) on a Mac or PC running Google Chrome in Full Screen mode. http://www.microsoft.com/silverlight/

We will also provide access to slides and the video following the event, stay tuned to learn more!