How targeted online advertising can attract Chinese travellers during Golden Week
Traditionally if you wanted to reach someone through advertising you had to display your marketing in places they were likely to see it. Thanks to advanced internet technologies a lot of the guesswork has been removed from marketing. It is much harder now to find a person who fits into a demographic; location, society, and changing gender roles have made ideas such as the ‘traditional housewife’ obsolete. To ensure you are marketing to the right people, you want to be using targeted online advertising. If you are looking to market to Chinese travellers, then the upcoming Golden Week celebrations are a perfect chance for you to put this technology through its paces.
So what exactly is targeted online advertising and how can it help you during Golden Week in China?
Why is Golden week important to Western businesses?
National Day Golden Week, which runs from 1st-7th October, is one of two week-long holidays in China, and is often the only time off work Chinese workers get. For this reason, many Chinese consumers use Golden Week as an opportunity to travel, whether to see friends and family abroad or simply for pleasure, and do plenty of shopping. Tourism providers in the UK have the opportunity to grab the attention of a huge number of Chinese travellers looking for somewhere to go, and luxury retailers will find Chinese consumers a lucrative market. For instance the average spend of each Chinese shopper in Harrods per visit last year was £3,500.
What is targeted online advertising by cookie?
Targeted online advertising by cookie uses information on an internet user’s behaviours, preferred sites, location, interests, keywords, and much more, in order to target adverts that are likely to appeal to them. For example, it is highly likely that women who’ve spent a lot of time visiting forums for new mothers would be interested in adverts for baby products. Using a database of 900 million cookies, Market Me China can use targeted online advertising to put your message in front of only relevant customers.
Why should I use targeted online advertising in China?
Targeted online advertising is cost-effective, efficient, and highly controllable. With other forms of advertising, such as print and television, you are effectively paying for people who have no interest in your product, and are not your target market, to view your advertisement alongside those who are. With targeted online advertising only people who are your demographic will see these adverts displayed to them. This increases the likelihood of your advertising engaging the right people, and creating new customers.
Targeted online advertising is a cost-effective way to get onto top Chinese websites. Whereas standard banner advertising on a popular website may cost a lot of money, with targeted online advertising you only pay for exactly the right kind of consumer to see your advert. Whether you use strong images or engaging video content, you have a much higher chance of generating click-through with targeted advertising.
What are the benefits for Western brands?
1. Be found by your Chinese target audience on the top websites in China.
2. A great solution for special online campaigns, such new product launch, promotion etc.
3. Enjoy the low prices to advertise on the top websites in China.
4. The key technology “Audience Targeting” by cookies makes the advertising campaign efficient and intelligent, reducing costs and increasing the scale in which you reach your audience.
5. Creative rich media ads are very attractive to your target audience.
6. The “Super Advertising Media Engine” system has been trusted by 300 world-class advertisers, such as auto, finance, IT, beauty, fashion, travel, FMCG, etc.
7. Provide you with verified data monitored by a third party.
Why not have a chat with us to learn more.
(Image source: “London Skyscrapers At Dusk” | www.freedigitalphotos.net)
