While China’s 700+ million online users use different social media channels to people in other countries, the potential for reaching audiences through social media networks is huge. This is underlined by figures which show the Chinese market to be worth $4,902 million as of 2017 (source: www.statista.com).

The effectiveness of social advertising in China campaigns might come down to a Western brand’s choice of channel, and how they choose to approach an activity. In this blog we will take a look at two of the main social advertising channels in China, and how they can be exploited.

Tencent is another media giant in China, incorporating into its range of offerings the mobile app – WeChat. More than 80% of China social traffic comes from Tencent, with 800 million daily active users through Tencent platforms such as QQ, Qzone, WeChat, ads network, QQ browser and YingYongBao. What does it offer to advertisers? Well, like FenSiTong, it is a fantastic way to target specific audiences. The big data which is churned out by the Tencent platform facilitates filtering based on user behaviour and purchasing patterns, meaning your ad gets in front of the people you want it to.